Microsoft’s Christmas advert focuses on inclusion through enabling accessibility
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Microsoft’s Christmas advert for 2018 focuses on the power of its Adaptive Controller, released earlier this year to make video games more accessible to those with disabilities.
The short film shows nine-year-old Owen, who has Escobar Syndrome – which limits his mobility, gradually being surrounded by his friends as he tries to beat the game he’s playing.
When Microsoft created the Xbox Adaptive Controller, it set out to bring all the joy of video games to those who might face limitations in their physical ability to play. A new holiday advertisement from the tech giant captures that joy.
The ad, titled “Reindeer Games,” looks like a scene out of a 2018 version of “A Christmas Story,” as neighborhood kids race to the house of a friend who is about to reach a milestone on a game he is playing.
“We watch as his friends gather to cheer him on as word spreads of his impending achievement,” Microsoft say of the video.
“The moment of joy experienced by the children celebrating together when Owen wins the game reminds us of the spirit of the holiday season and illustrates Microsoft’s overall mission to create accessible technology that levels the playing field and creates opportunity for all of us.
