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Twitter to ban all political ads

epa04057461 (FILE) A file photo dated 08 November 2013 showing a close up of a Twitter app and a Stock market app displayed on a smartphone, in Berlin, Germany. Twitter Inc had a net loss of 511 million dollars in its first quarterly report since its initial public stock offering, the San Francisco-based company said 05 February 2014, falling further in the red than forecast. Total losses for 2013 were 645 million dollars compared to 79 million dollars in 2012, according to the fourth-quarter report. The social-media company went public on November 6, selling shares to raise at least 1.8 billion dollars to fuel continued expansion. The pace of user growth slowed, with 241 million monthly users, up 30 per cent from 185 million monthly users a year earlier. The rate of growth was 39 per cent in the previous period. Revenue more than doubled to 243 million dollars in the fourth quarter, up 116 per cent from the year-ago period. EPA/Joerg Carstensen

Twitter will ban all political advertising on its platform beginning next month, Chief Executive Jack Dorsey announced on Wednesday.

In a series of posts, Dorsey said politicians should earn their audience rather than pay for it, and that the ability for politicians to pay for reach was problematic for democracy.

“This isn’t about free expression. This is about paying for reach,” Dorsey said. “And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle.”

He went on to write that online advertising came with “significant risks to politics, where it can be used to influence votes to affect the lives of millions.”

The ban is expected to come into force on November 22.

Via NYT

Filed under Social MediaUSA

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