Bing, smaller firms, win Google’s Android search auction in Europe

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Microsoft’s Bing, PrivacyWall and were among the search engines that won a quarterly auction by Alphabet’s Google to show up as search options on new Android devices in 31 European countries.

Google offered to allow competitors to bid for advertising space at the top of a search page on Android devices after the European Union in 2018 fined the company billions for violating antitrust rules.

The company started declaring quarterly auction results from March to offer users three providers alongside Google. Google and the auction winners will be ordered randomly in the choice screen on a user’s device.

In the latest October-December auction, Bing won the rights in 13 countries, Puerto Rico-based PrivacyWall in 22 countries and U.S.-based got all 31 countries. Other winners included independent search engine DuckDuckGo, Germany’s GMX and Russian internet giant Yandex.

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