PARIS, June 21 (Reuters) – Food retailer Carrefour started cutting prices this week by around 10% on average on some 500 products to help French shoppers cope with high cost of living, a company spokesperson said on Wednesday.
The price cuts cover food and hygiene products from 400 brands and 100 private labels.
Targeted products from brands range from Suntory’s Orangina soda, Heineken beer, to Danone’s Badoit mineral water, Unilever’s Dove deodorant and Colgate toothpaste, according to a list seen by Reuters.
The round of price reductions comes as the biggest food companies in France pledged to cut prices on hundreds of products from July, Finance Minister Bruno Le Maire said last week, threatening financial sanctions if they fail to make good on the promise.
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