Corporate Blood Drive Grows as More Companies Join Second Edition
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What began last year as a blood donation initiative involving six companies is expanding into a broader corporate effort, with three additional companies joining this year’s edition of The Heartbeat Drive.
Organised by Salvo Grima Group, the initiative will return on October 14, 15 and 16, bringing together companies from Marsa and beyond to support Malta’s National Blood Donation Centre.
Last year’s first edition brought together employees from Salvo Grima Group, Alf Mizzi & Sons Marketing Group, Hili Ventures, M&Z p.l.c, Burmarrad Group and MMGH Ltd. This year, those six companies will be joined by Vivian Corporation, BNF Bank and A.M. Mangion, further expanding the number of organisations taking part in the initiative and strengthening its potential to become an annual fixture.
The main sponsors are Salvo Grima Group, Alf Mizzi & Sons Marketing Group, Hili Ventures, M&Z p.l.c., BNF Bank, MMGH Ltd, A.M. Mangion and Vivian Corporation, with Burmarrad Group also joining the initiative through the participation of its employees.
“Last year we started this initiative as a project because we wanted to establish an annual tradition of giving blood, where corporate companies could join forces to create meaningful community impact beyond the workplace. This year, we are proud to have managed to bring more companies on board,” said Michael Psaila Debono, Marketing and Promotions Manager at Salvo Grima Group.
The participating companies will have access to the Blood Donation Centre’s mobile unit, which will be stationed at MMGH’s central Marsa location during the three-day drive. The arrangement is intended to make it easier for employees across the participating organisations to donate during the working day.
The organisers also see the initiative as a way of giving corporate sustainability efforts a more collective dimension. Rather than companies running separate campaigns, The Heartbeat Drive brings employees from different organisations together around a single cause, allowing individual contributions to form part of a wider effort.
“If we talk in terms of sustainability, rather than running separate campaigns, the companies are pooling their participation around a single initiative, creating a larger collective effort,” added Mr Psaila Debono.
Companies wishing for more information about The Heartbeat Drive initiative may contact mpdebono@salvogrima.com.mt
