Corporate News: Hyundai Motor announces partnership with Chelsea Football Club
6862 Mins Read
Hyundai Motor has today announced a multi-year partnership with Chelsea Football Club, which will see the Hyundai brand logo presented on the sleeve of the new Blues jersey in all domestic competitions from next season until 2022, as the Global Automotive Partner.
The deal with Chelsea is the first time that Hyundai has ventured into the UK football market. The new partnership extends Hyundai’s long-standing presence in football at the highest level, having been continuously engaged in national and international competitions for the last 20 years.
With this partnership, Hyundai will not only be visible on the jersey but also through car displays at the club, home matchday presence including LED perimeter branding, and various media and digital content rights.
The announcement comes as Hyundai launches a new video featuring Chelsea stars Olivier Giroud, David Luiz and Tiémoué Bakayoko. The entertaining short film sees the Blues players attend a photoshoot unlike any they have experienced before, as a group of dedicated Chelsea fans take centre stage and assume the roles more commonly associated with their club heroes.
Over the course of the partnership, Hyundai will work closely with Chelsea to develop a range of initiatives and benefits for the club’s supporters, as part of its ambition to bring ease to mobility and make football more accessible to fans.
The partnership with Chelsea FC is the latest in a string of partnerships that the South Korean car maker has entered in recent days. These include Atletico Madrid of Spain not to mention the ongoing partnership with FIFA for the World Cup.
