Denmark plans regulation of influencers

Denmark announced it is to regulate popular influencers after an Instagram star posted a suicide note online.

The influencer, Fie Laursen, posted the note on Instagram, where she has more than 336,000 followers.

It remained online for two days before her family managed to take it down. The family confirmed in an Instagram post that she was recovering in hospital.

The Danish minister of children and education has now said influencers must, as other media, have an “editorial responsibility” in line with the standards of the “old press”.  The minister, Pernille Rosenkrantz-Theil , was quoted as saying that in a society where the mass media of today has changed and the standard of mass media communication has to change and has to apply to the new mass media. “It’s different media but the same ethics.”

Laursen’s Instagram letter, which drew more than 30,000 likes and 8,000 comments, sparked a debate in Denmark on how to monitor online content from influencers.

 

Via BBC