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Facebook in push to combat vaccine misinformation

epa07054950 (FILE) - A file picture dated 28 November 2013 shows a person using Facebook on his phone at a cafe in Hanoi, Vietnam (reissued on 28 September 2018). Facebook has announced on 28 September 2018 that a previously unreported attack on its network exposed the personal data of nearly 50 million users. According to the Social network, the breach was discovered earlier this week, adding that the vulnerability has been fixed and law enforcement has been notified. EPA-EFE/LUONG THAI LINH

 

Facebook has announced a series of measures to limit the spread of misinformation about vaccinations commonly known as anti-vaxx

The initiative comes amid a surge in measles cases in the United States and around the world. Facebook said global health organizations such as the World Health Organization and the US Centers for Disease Control and Prevention had identified “verifiable vaccine hoaxes.” If these vaccine hoaxes are spread on Facebook, action will be taken against them.

Facebook has said it will remove groups and pages that publish misleading about vaccinations on its site.

The social media giant has been under pressure to suppress the spread of misinformation amid a global outbreak of measles attributed in part to parents refusing to vaccinate their children.

Amongst the measures Facebook will be taking:

  • The distribution of false information will be reduced

  • Users will instead be provided with authoritative information on vaccines

  • Misleading content will not be included in recommendations or predictions in the search function

  • Groups and pages that spread misinformation about vaccinations will have their rank cut in news feed and searches

  • Misleading content will not be included in recommendations or predictions in the search function

  • Ads that include misinformation about vaccinations will be rejected

  • Instagram Explore or hashtag pages will not show recommended content that contains misinformation about vaccines.

 

Via Deutsche Welle and The Guardian