US toy maker Hasbro will acquire Peppa Pig owner Entertainment One for around $4 billion, the firms said in a statement.
Hasbro said the deal would expand its entertainment and “family-oriented storytelling” portfolio.
UK-listed Entertainment One owns other preschool titles including PJ Masks.
The American toy giant is behind a diverse range of titles including the My Little Pony and Transformers franchises, as well as the Monopoly board game and Play-Doh.
Entertainment One makes a series of film and television titles including the Peppa Pig cartoon.
The firm said the top performing preschool programme has been translated into more than 40 languages and broadcast in over 180 territories.
Via Hasbro / Financial Times
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