LONDON, April 19 (Reuters) – German discount supermarket Lidl on Wednesday won a trademark lawsuit against Britain’s biggest retailer Tesco at London’s High Court over the use of a yellow circle on a square blue background.
Lidl sued Tesco in 2020 shortly after Tesco adopted a yellow circle against a blue background to promote its “Clubcard Prices” discount scheme.
Judge Joanna Smith said in a written ruling that Tesco had “taken unfair advantage of the distinctive reputation” for low prices held by Lidl’s trademarks, though she rejected Lidl’s argument that Tesco had done so deliberately.
A Lidl spokesperson said in a statement: “We are pleased that the court has agreed with us and that it will now order Tesco to stop using the Clubcard logo.”
Tesco did not immediately respond to a request for comment.
