Morrisons is cutting prices on hundreds more products as it battles to tempt shoppers back through its doors after last year being eclipsed by Aldi.
The grocer is this week pushing through price cuts on 820 products on its shelves, taking the total number of products that it has reduced prices on this month to more than 1,000.
It said, on average, customers would be seeing savings of around 20pc on those products, many of which are cupboard essentials, family meals and fresh produce. It said it is also cutting prices of branded items including Dettol and Warburton’s.
It comes as the latest push by Morrisons to lure shoppers into its stores, after months of losing out to discounting rivals Aldi and Lidl, which have been major winners in recent months as cash-strapped shoppers hunt for a bargain.
Up until last September, Morrisons had held the title of the UK’s fourth largest grocer, but slipped into fifth position after being leapfrogged by Aldi – the fastest growing supermarket in the UK.
Morrisons has not, however, been alone in cutting prices in an attempt to lure shoppers through its doors, and in the run-up to Christmas, Sainsbury’s, Aldi and Lidl were all racing to slash the prices of Christmas dinner staples. Sainsbury’s and Tesco both run a price-matching programme where they offer a selection of items at the same price at Aldi.
