The first jar of Nutella made its appearance on the shelves of Italian shops on April 20th, 1964.
Fifty-five years of a successful world-wide success.
The first jar of the famous gianduia cream from Ferrero came out of the factory in Alba, almost immediately followed by the slogan of equal success: “What world would it be without Nutella?” (Che mondo sarebbe senza Nutella?)
Via Corriere della Sera
