The Italian firm Panini is known for its sticker collections. These collections which vary in the subject know their popularity to the football collections, especially those linked with the big events, such as the World Cup.
The furore about these collections might have dwindled over time, due to the internet and also the inflationary element related to the price. However they remain one of the biggest collectables around the world.
In Peru, this has gone to a completely new level. According to The Sun, football fans in Peru are going crazy for the Panini stickers ahead of the World Cup. Fans are lining the streets to buy them. There were also reports of fights breaking out and even one candidate for Mayor is offering these stickers as freebies to lure votes.
The rise in the demand and popularity about these stickers is linked to the fact that Peru reached the World Cup finals, for the first time since 1982.
The newspaper reports that the football fans in Peru are desperate to get their hands on their heroes in sticker form ahead of the tournament which kicks off in just 16 days. But stocks have been selling out far quicker than suppliers can distribute, leading to shortages and unhappy fans.
In the first 10 days on the market, 140 tons of packets were sold and up to 10,000 albums were snapped up inside the first 27 minutes.
It is no surprise that demand is up from 2014 following Peru’s surprise qualification but the 40 tons of packets sold four years ago has been far surpassed this time around.
Report based on The Sun’s story.
