Italian luxury fashion house Prada announced it will stop using animal fur in its products from next year.
Prada said it is making the change to meet the demand for ethical products from shoppers. Animal charities are describing the move as one of the most significant fur-free fashion statements yet in their continuing campaign to end the use of all fur worldwide.
The designer brand has sold mink, fox and rabbit pieces throughout the years. Animal charities had been working with Prada after running a public campaign urging the brand to drop fur last September.
Fur will no longer be part of future designs from February 2020 after its spring-summer 2020 women’s collection.
Via Sky News