Roomba manufacturer files for bankruptcy in the US
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iRobot, the company behind the popular Roomba robot vacuum, has filed for bankruptcy in the United States, marking a major turning point for the brand that revolutionised automated home cleaning. Known for their sensors, brushes, and suction systems, Roombas can be scheduled, controlled via an app, or even activated with a voice assistant such as Amazon Alexa.
Despite the filing, iRobot has reassured customers that there is no immediate cause for concern. A spokesperson confirmed that the company will continue normal operations during the Chapter 11 process, including app functionality, customer support, and supply chain management. iRobot will be acquired by its Chinese manufacturer and supplier, Picea Robotics, with business expected to continue as usual, including its online Christmas sales.
The bankruptcy follows the collapse of a planned $1.7 billion acquisition by Amazon, blocked by the European Commission over concerns the deal could reduce competition on its marketplace, particularly in France, Germany, Italy, and Spain. The EU regulators feared rival smart-home products could lose visibility if the deal had gone through.
iRobot has also faced pressure from cheaper Chinese competitors and rising US import tariffs, which have increased to 46% on goods from Vietnam, where most Roombas are manufactured.
Chief Executive Gary Cohen expressed optimism, stating the move strengthens iRobot’s long-term prospects and will allow the company, in partnership with Picea, to continue innovating in smart home robotics. First launched in 2002, Roombas have sold millions worldwide and remain a leading name in automated cleaning.
