influencers

Most influencers fail to admit to advertising, EU study shows

Four out of five influencers on social media fail to disclose commercial content they post is advertising as required under EU law, a European Union study released on Wednesday showed.…

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French politicians push for EU clampdown on influencers

French lawmakers are pushing for the European Commission to mimic French rules that crack down on social media influencers flogging risky products and services such as crypto or cosmetic surgery.…

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France aims to regulate world of online influencers

The online influencer economy is booming worldwide as brands shift cash from TV to so-called content creators, who promote products and services to millions of young followers on platforms like…

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EU markets watchdog to scrutinise online product sales, use of ‘influencers’

LONDON, Jan 16 (Reuters) - The European Union's markets watchdog said on Monday it will review how banks, insurers and investment firms sell products, particularly when using "influencers" in social…

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Germany wants ads, influencers to point out use of beauty filters

German state officials said that they want advertisers and social media influencers to label any photos that have used so-called beauty filters. Critics argue that the filters, which offer easy…

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