Taylor Swift’s ‘Midnights’ is the first album to sell better on vinyl than CD since the 1980s

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Taylor Swift has broken yet another record with her recent 10th album, ‘Midnights’, becoming the first artist to sell more copies of an album on vinyl than CD since the 1980s.

The singer’s loyal fanbase of “Swifties”, who have made the 33-year-old’s latest album Midnights the biggest-selling vinyl record of the century in the UK, helped push annual revenues made by the sale of vinyl album sales above the once-mighty CD for the first time since 1987.

While CD sales have endured years of precipitous declines – having peaked at 2.45bn globally in 2000 just as digital music emerged to presage the streaming revolution that has transformed music listening – the classic LP has somewhat counterintuitively experienced a striking revival in popularity.

This year vinyl album sales are expected to grow for the 15th consecutive year to about 5.5m, the most since 1990, with the 80,000 copies of Swift’s Midnights the most of any album in a calendar year this century.

What started as a vinyl renaissance built largely by older music fans seeking collectible editions of treasured albums – mostly classic artists such as the Beatles, David Bowie and Pink Floyd – has since spread to younger generations of fans in love with retro music formats including cassettes.

Read more via The Guardian

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