The world celebrates Nutella Day

World Nutella Day is celebrated internationally on 5 February, with fans gathering at home, in the office and on social media to share recipes and savour the taste of chocolate-hazelnut spread invented in Italy in 1964.

The World Nutella Day initiative was created in 2007 by the American blogger Sara Rosso, who decided to create a celebratory day to unite fans around the world in their passion for Nutella.

Fans can share their photos, videos and recipes on the website of Nutella, whose Ferrero manufacturers recently launched the hugely successful Nutella biscuits in Italy.

In the United States, Nutella fans will have the chance to win a five-day/four-night trip to Italy for a winner and their guest, where they will tour a factory where Nutella is made. Participants can visit NutellaDay.com to complete their entry form.

Additionally, the Nutella Cafe in New York and Chicago will be giving away a free personalized jar of Nutella with the purchase of a menu item of their choice, to the first 100 consumers to visit each location.

“This World Nutella Day, we wanted to give back to our passionate fan base,” said Shahrukh Mehta Brand Marketing Director for Nutella at Ferrero USA. “Our goal on February 5 is simple – to bring people together across the U.S. through a mutual love for our iconic hazelnut spread.”

Since 2007, World Nutella Day has grown to be a global phenomenon that recognizes the brand’s longstanding heritage of delighting people in more than 170 countries worldwide.

Via Wantedinmilan