Twitter will ban all political advertising on its platform beginning next month, Chief Executive Jack Dorsey announced on Wednesday.
In a series of posts, Dorsey said politicians should earn their audience rather than pay for it, and that the ability for politicians to pay for reach was problematic for democracy.
“This isn’t about free expression. This is about paying for reach,” Dorsey said. “And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle.”
He went on to write that online advertising came with “significant risks to politics, where it can be used to influence votes to affect the lives of millions.”
The ban is expected to come into force on November 22.