Apple sold nearly 10 million more watches in 2019 than the entire Swiss watch industry, analysts estimate according to a recent study by Strategy Analytics.
Apple Watch shipped 31 million units worldwide in 2019, compared with 21 million for all Swiss watch brands combined. Swiss companies, like Swatch, are losing the smartwatch wars.
Steven Waltzer, Senior Analyst at Strategy Analytics, said, “We estimate Apple Watch shipped 30.7 million units worldwide in 2019, growing a healthy 36 percent from 22.5 million in 2018. A blend of attractive design, user-friendly tech and sticky apps makes the Apple Watch wildly popular in North America, Western Europe and Asia.”
Strategy Analytics
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