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Elon Musk’s X to roll out audio, video calling feature

epa10772438 An illustration pictures shows a user holding a mobile phone displaying the 'X' logo in front of Elon Musk's page in Los Angeles, California, USA, 27 July 2023. Twitter announced on 23 July that it will rebrand to X. EPA-EFE/ETIENNE LAURENT

Aug 31 (Reuters) – Social media platform X, formerly Twitter, plans to launch video and audio calls as owner Elon Musk races to build an “everything app” to stay ahead of competition from Meta Platforms-owned Threads.

Users will not need a phone number for the features that will be available on Apple’s iOS, Google’s Android and personal computers, Musk said in post on X on Thursday.

He did not give a timeline for the launch.

After rebranding Twitter as X, Musk signaled he would turn the platform into a super app offering a range of services from messaging and social networking to peer-to-peer payments.

The vision brings to mind Tencent’s 0700.HK WeChat app – a ubiquitous part of daily life in China.

Musk, who continues to spearhead product development at X after appointing a new CEO in May, is also pushing to change how news links appear on the platform in a move that could undermine the reach of news publishers.

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