Rupert Murdoch’s Fox Corporation is entering the UK’s highly competitive free, ad-supported video streaming market.
Tubi will compete with the likes of Netflix, Disney+, ITVX and Channel 4’s streaming platform as well as the BBC iPlayer.
The platform has been quickly gaining market share in the US where, according to Fox, it has almost 80 million monthly active users.
In the UK, Tubi says it will offer more than 20,000 films and TV series, including content from Disney, Lionsgate, NBCUniversal and Sony Pictures Entertainment.
The platform will also include a selection of British, Indian and Nigerian content.
UK viewers will be able to access content on the Tubi webpage and via a smartphone app.
“Tubi has spent the last decade honing our approach to vast, free and fun streaming in North America, and we feel that now is the perfect time to bring that recipe to UK audiences,” Tubi chief executive Anjali Sud said.
Fox Corporation bought Tubi in 2020 for $440m (£348m) as the US media giant looked to attract younger audiences.
In recent years, streaming companies like Netflix, Amazon Prime Video and Disney+ have launched ad-supported services and raised subscription prices as they tried to boost revenues.
The moves came as they faced pressure to spend more money to grow their libraries of content as they try to attract more customers in an increasingly competitive market.
