Malta Attracts Prestigious Hospitality Brand Novotel

Malta has strengthened its appeal to international tourism with the opening of Novotel Malta Sliema, the island’s first property from the globally recognised Accor brand. The 293-room hotel marks a significant milestone for Malta’s hospitality sector, underscoring its growing appeal to global hotel chains.

Strategically located in Gżira near the Sliema promenade and ferry terminal, the hotel offers sweeping views of Valletta and the Mediterranean, with easy access to shopping, dining, and Malta’s capital. The property is managed locally by ST Group under a franchise agreement with Accor.

“Malta is a destination rich in culture and connectivity,” said Cristina De Oliveira-Frewen, Chief Operating Officer, Franchise Operations Europe & North Africa, Premium, Midscale & Economy at Accor

“Novotel’s expansion into Malta and across Europe reflects our commitment to bringing balanced, experience-led hospitality to key markets. Novotel Malta Sliema is a prime example of how we integrate modern design, wellbeing and strategic location to serve both business and leisure travellers.”

The hotel combines contemporary design with wellness and business-friendly amenities, including a rooftop infinity pool, spa, fitness centre, and flexible meeting spaces.

Ivan Borg Ferrando, Cluster General Manager at ST Group, added: “Welcoming Novotel to Malta is a significant step for the local hospitality sector. It shows that Malta continues to attract prestigious international brands, enhancing the island’s global profile as a tourism destination.”

Novotel is part of ALL Accor, Accor’s loyalty programme, which provides members with exclusive rewards and experiences across more than 5,700 properties worldwide.