Numbers dipped in ketchup makes Chilean football club sponsorship with McDonalds more striking and creative

Chilean club O’Higgins F.C have ensured they stand out from the crowd as they debuted a new pink away kit. But the colour of the strip isn’t actually the big talking point.

O’Higgins’ new third shirt has a slew of different sponsors but none are more striking and noticeable than the massive squad numbers in the style of McDonalds fries dipped in tomato ketchup.

The club have struck up a big deal with the fast food giant and instead of their logo being draped on the front, they’ve struck up the most creative, groundbreaking partnership and we’re loving it.

The club, who were formed in 1974, have been prominent in integrating ham into their football shirt as it’s part of the town’s history.

via Sport Bible