23

Jun

Reinventing business on purpose

by Nathanael Muscat  A demarcation lines between industries and offerings become ever more blurred, purpose is fast emerging as a key strategic driver for sustainable growth. Traditionally, high-growth strategies involve…

Read More Here

25

May

Communication now is a Form of Leadership

by James Vella Clark   In my last contribution I had made the assertion that the brands who keep communicating will be the ones who will come out stronger when…

Read More Here

25

May

Advertising spending in Italy to shrink at double-digit rate

Total advertising spending in Italy is set to shrink at a double-digit rate this year because of the coronavirus crisis and nationwide lockdown imposed in March, research agency Nielsen said…

Read More Here

05

Apr

Barilla supports the Italians and Italy with money and an emotional TV spot

For all those who grew up with Italian TV, the tune of the 'Barilla Adverts' is probably part of one's life soundtrack. So are the scenes and the beautiful productions.…

Read More Here

22

Feb

Generation Alpha will follow Generation Z

Alpha, is what the unofficial namers of generations—marketers, researchers, cultural commentators, and the like—have affixed to Gen Z’s successors, the oldest of whom are on the cusp of turning 10,…

Read More Here

17

Jun

The ‘business and marketing motives’ behind Ryanair’s Malta Air and its other subsidiaries – Economist

'Ryanair, has long defied conventional wisdom when it comes to branding. Its garish yellow and blue livery–much like its loud-mouthed chief executive, Michael O’Leary–is an assault on the senses. While…

Read More Here

18

Feb

Numbers dipped in ketchup makes Chilean football club sponsorship with McDonalds more striking and creative

Chilean club O'Higgins F.C have ensured they stand out from the crowd as they debuted a new pink away kit. But the colour of the strip isn't actually the big…

Read More Here