Political adverts to be clearly labelled as such on Facebook

Reuters reports that Micke Schroepfer, the Facebook’s chief technical officer announced that the company will introduce new measures with the aim of improving transparency around adverts in Britain by June this year and will require political ads to be clearly labeled as being such.

In a move which has to be seen within the context of the Cambridge Analytica scandal and the subsequent global debate,  Schroepfer said that those wanting to run political adverts would have to complete an authorisation process and all political messages would also have to display who paid for them.

Schroepfer was filling in for Zuckerberg in front of British lawmakers on Thursday after the Facebook chief declined to appear himself, a decision the parliamentary committee chairman had described as astonishing.