Advertising

Most influencers fail to admit to advertising, EU study shows

Four out of five influencers on social media fail to disclose commercial content they post is advertising as required under EU law, a European Union study released on Wednesday showed.…

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UK to curb crypto advertising with ‘cooling off’ periods, risk warnings

New crypto marketing rules to come into force on Oct. 8-FCA "Refer a friend" bonuses to be scrapped Crypto to carry clear risk warnings LONDON, June 8 (Reuters) - British…

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Microsoft’s Bing plans AI ads in early pitch to advertisers

By Sheila Dang Feb 17 (Reuters) - Microsoft MSFT.O has started discussing with ad agencies how it plans to make money from its revamped Bing search engine powered by generative artificial intelligence as the…

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EU regulators raise concerns over Meta’s targeted ad model – WSJ

Dec 6 (Reuters) - European Union regulators have ruled Meta Platforms Inc META.O should not require users to agree to personalized ads based on their digital activity, the Wall Street journal reported on Tuesday,…

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Global advertising to grow by 8.4% this year -report

June 13 (Reuters) - The global advertising industry is expected to grow 8.4% this year, despite ongoing geopolitical situations around the world and fears of a recession, a report on the sector…

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UK news publisher Reach says Ukraine war hitting ad demand

LONDON, May 5 (Reuters) - British news publisher Reach said advertiser demand had slumped in the last two months as brands sought to avoid placing adverts alongside content about the war in Ukraine,…

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Google, Meta dominate as digital propels global advertising growth -forecasts

Dec 6 (Reuters) - The global advertising industry will notch higher growth this year than previously expected as brands are relying more heavily on search engine and social media companies…

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‘December to Forget’: Automakers, retailers cut TV ads amid supply chain woes

For years, luxury vehicle brands have promoted holiday season sales with slogans like Lexus's "A December to remember." But automakers and dealers are on track to spend less on advertising…

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YouTube bans masthead ads for politics, alcohol and betting

Alphabet Inc's YouTube will no longer allow political or election ads in its coveted masthead spot at the top of the site's homepage nor ads for alcohol, gambling and prescription…

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France fines Google 1.1 million euros over hotel rankings practices

PARIS (Reuters) - Google Ireland and Google France have agreed to pay a 1.1 million euros ($1.34 million) fine after a probe found that Google's hotel rankings could be misleading…

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Job ads slow in UK but office experts in demand, survey shows

The number of job adverts in Britain rose at a slower pace in late August than earlier in the month, a recruiters body said, but there were signs that companies…

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Ad problem shifts from newspapers to Facebook

by Jennifer Saba via REUTERS BREAKINGVIEWS Facebook is a new media company staring down a very old advertising problem. For a long time newspapers grew fat and happy on the…

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CiNext – Corporate boycotts expose an inconvenient truth

by JOHN FOLEY via REUTERS BREAKINGVIEWS Boycotts can really work. Think of what happened to the Montgomery city transit system in Alabama in 1955, when Black passengers stopped taking…

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Coca-Cola to stop running paid ads on all social media platforms

The Coca-Cola Company will stop running paid ads on all social media platforms amid an industrywide call for brands to reevaluate where they spend their budgets, according to Adweek. “There…

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Advertising spending in Italy to shrink at double-digit rate

Total advertising spending in Italy is set to shrink at a double-digit rate this year because of the coronavirus crisis and nationwide lockdown imposed in March, research agency Nielsen said…

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Barilla supports the Italians and Italy with money and an emotional TV spot

For all those who grew up with Italian TV, the tune of the 'Barilla Adverts' is probably part of one's life soundtrack. So are the scenes and the beautiful productions.…

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Democracy dies in darkness – Washington Post airs powerful Super Bowl advert on importance of journalists memorialising those who were captured or killed

The Washington Post aired a powerful ad narrated by Tom Hanks during Super Bowl LII on Sunday, complete with its "Democracy Dies In Darkness" tagline. The moving spot begins with…

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European Parliament approves updated rules on audiovisual media services, protecting further children and stricter rules on advertising

MEPs voted on updated rules on audiovisual media services, protecting children better, with stricter rules on advertising, and 30% European content in video-on-demand. Following the final vote on this agreement,…

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USA: Facebook to require extra checks from people buying ads on politics

The Financial Times reports that Facebook will require extra checks from people buying advertisements on political issues ranging from abortion and guns, to education and foreign policy, as the social network tries…

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