Advertising
Ad problem shifts from newspapers to Facebook
by Jennifer Saba via REUTERS BREAKINGVIEWS Facebook is a new media company staring down a very old advertising problem. For a long…
CiNext – Corporate boycotts expose an inconvenient truth
by JOHN FOLEY via REUTERS BREAKINGVIEWS Boycotts can really work. Think of what happened to the Montgomery city transit system in Alabama…
Coca-Cola to stop running paid ads on all social media platforms
The Coca-Cola Company will stop running paid ads on all social media platforms amid an industrywide call for brands to reevaluate where…
Advertising spending in Italy to shrink at double-digit rate
Total advertising spending in Italy is set to shrink at a double-digit rate this year because of the coronavirus crisis and nationwide…
Barilla supports the Italians and Italy with money and an emotional TV spot
For all those who grew up with Italian TV, the tune of the 'Barilla Adverts' is probably part of one's life soundtrack.…
Democracy dies in darkness – Washington Post airs powerful Super Bowl advert on importance of journalists memorialising those who were captured or killed
The Washington Post aired a powerful ad narrated by Tom Hanks during Super Bowl LII on Sunday, complete with its "Democracy Dies…
European Parliament approves updated rules on audiovisual media services, protecting further children and stricter rules on advertising
MEPs voted on updated rules on audiovisual media services, protecting children better, with stricter rules on advertising, and 30% European content in…
USA: Facebook to require extra checks from people buying ads on politics
The Financial Times reports that Facebook will require extra checks from people buying advertisements on political issues ranging from abortion and guns,…