Branding

Changing gear: how sponsors determine what Olympic athletes wear

(Reuters) - When Olympic athletes strive to set sporting records, they are not only representing their country but also often advertising the brands that make the running shoes or swimsuits…

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Feb

Nokia changes iconic logo to signal strategy shift

By Supantha Mukherjee BARCELONA, Feb 26 (Reuters) - Nokia NOKIA.HE announced plans on Sunday to change its brand identity for the first time in nearly 60 years, complete with a new logo, as the…

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The Brands That Will Survive Covid19: Those That Kept Communicating

by James Vella Clark “All we need to do is make sure we keep talking” ‘Keep Talking’ - Pink Floyd. When three weeks ago, people started retreating inside their homes,…

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Nov

Facebook unveils new brand identity

Facebook unveiled a new logo today that’s meant to represent the parent company that owns Facebook, Instagram, WhatsApp, and more. The logo just says “Facebook,” but in a really bland…

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The ‘business and marketing motives’ behind Ryanair’s Malta Air and its other subsidiaries – Economist

'Ryanair, has long defied conventional wisdom when it comes to branding. Its garish yellow and blue livery–much like its loud-mouthed chief executive, Michael O’Leary–is an assault on the senses. While…

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May

Beckhams acquire full ownership of their brand company

David and Victoria Beckham have acquired full ownership of the footballer’s brand company, buying out the minority stake held by Simon Fuller, their longtime business partner and creator of the…

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