lego

Lego sales rise as bricks click with more shoppers

Lego reported strong sales growth for 2024 as more shoppers snapped up its colourful plastic brick construction sets and the toymaker said it was taking market share from rivals. Lego…

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Lego to replace oil in its bricks with pricier renewable plastic

Toymaker Lego said this week that it was on track to replace the fossil fuels used in making its signature bricks with more expensive renewable and recycled plastic by 2032…

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Lego outperforms toy market with robust sales in Europe and North America

Lego's sales of its colorful plastic bricks outpaced the overall toy market in the first half of the year, driven by strong demand in Europe and North America, the Denmark-based…

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Lego grabs bigger share of declining toy market

By Jacob Gronholt-Pedersen COPENHAGEN, Aug 30 (Reuters) - Lego continued to take market share in the first six months of the year even as the toy market declined and Chinese…

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Lego posts strong growth on robust demand, new store openings

COPENHAGEN, Sept 28 (Reuters) - Lego on Wednesday posted double-digit sales growth in the first half of the year, driven by new store openings and robust demand for its colourful…

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Lego offers £100m to find innovations tackling ‘global childhood crisis’

Lego is launching a £100m competition to find solutions that will make a positive impact on the lives of children in response to what the toymaker said was a “global…

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Bottles to bricks: Lego finds the right fit with recycled plastic

Lego expects to begin selling toy building bricks made from recycled plastic bottles in 18 to 24 months, having found a suitable green alternative to oil-based plastic, the Danish toymaker…

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Photo Story: Vietnamese with a Lego collection of over 2 million bricks

Vietnamese Lego collector Hoang Dang completes one of his creations, a fishing boat which weights more than 20 kilograms, at his home in Hanoi, Vietnam. Hoang, 31, an industrial designer,…

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Lockdown brings double digit growth to Lego

Lego returned to double digit growth last year, as families locked down by the coronavirus stayed home to build models together, the Danish toymaker's CEO said. Chief Executive Niels B.…

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Lego unveils the Roman Colosseum, the largest ever 9,036 piece set ever produced

Lego has unveiled the perfect lockdown activity - their largest ever 9,036-piece set of the Roman Colosseum. The model, which will take two-weeks to finish, is an impressive 10.6 inches high, 20.4…

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Lego sales surge as housebound families turn to play

Sales of Lego jumped 14% in the first six months of the year as families under coronavirus lockdowns spent more time playing together at home, the Danish toy maker said…

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Toymaker Lego joins social media ad boycott campaign

Toymaker Lego announced it would pause social media advertising for at least a month, joining a long list of companies that say Facebook is not doing enough to stop hate…

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How brands try to answer kids’ question ‘Am I going to get shot?’ to explain racism and violence to children

For 8 minutes and 46 seconds - the time it took George Floyd, an unarmed black man, to die at the hands of Minneapolis police - cable TV kids channel…

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Lego contributes to the coronavirus pandemic by producing 13,000 face visors a day

Lego, Denmark-based toymaker company recently announced via its Instagram account that it will be using its resources to produce protective face visors for healthcare workers who are currently taking care…

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The designer of the iconic Lego mini-figure dies of ALS

Jens Nygaard Knudsen, who designed the iconic Lego minifigure with interchangeable legs and torsos, has died while in hospice care from amyotrophic lateral sclerosis (ALS), his former colleague said Saturday.…

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Lego Exhibition in Poland

A Lego Exhibition at the National Stadium in Warsaw, Poland, 31 December 2019. The exhibition runs until 11 March 2020 and features, among others, models in a 1:1 scale of…

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Single use plastic retail bags to be phased out of LEGO Stores in 2020

The LEGO Group announced that it will phase out plastic retail bags in all LEGO® Stores globally in 2020. The move, which is part of the LEGO Group’s ambition to…

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Photo story: Life-size Lego Technic Bugatti Chiron on display in Budapest

The life-size Lego Technic Bugatti Chiron is on display at the WestEnd City Center in Budapest, Hungary. The functioning and driveable Chiron was made from around one million Lego Technic…

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Lego embraces AI to translate instructions into audio and braille

Lego is using artificial intelligence to translate building instructions into audio and braille to help visually-impaired children enjoy their play sets. The new accessibility initiative that will make building instructions…

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Photo story: The Lego Bugatti Chiron is presented in Moscow

People examine the world's first real Lego car with engine - a replica of a Bugatti Chiron - at Lego House in Moscow's Gorky Park, Russia. The car is…

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Lego consortium buys Merlin Entertainments theme parks

A consortium led by the family that controls the Lego toymaking empire has agreed a £5.9bn takeover of Merlin Entertainments, the theme park operator which runs the Legoland attraction. Merlin,…

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Midday Dispatch – Corporate and Financial News

Good afternoon Our daily round up of financial and corporate news. The seasonally adjusted unemployment rate for May 2019 was 3.5 per cent, unchanged from the previous month and down…

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Photo Story: World’s first real Lego car with engine – Bugatti

The world's first real Lego car with engine - a replica of a Bugatti Chiron - is presented at Lego House in Billund, Denmark, 16 May 2019. The car is…

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Lego introduces Lego Braille Bricks to help visually impaired children learn the language

This week, the Lego Foundation, which is funded by the Lego Group, the Danish toy company that makes the blocks, announced a new project that will repurpose the usual knobs…

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Chinese police raid fake Lego factory

Police in China have uncovered a gang accused of manufacturing and selling $30m worth of counterfeit Lego. Officers raided a Chinese toymaker which was allegedly manufacturing fake Lego products,…

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