Marketing

Apple’s ‘crush’ advert annoys people across the generations – that’s why it misfired

Kim Watts, University of Bath There is a fine line between creativity and self-destruction. Apple’s new crush advert, which shows items linked to creative pursuits being pulverised to make way…

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AI and PR: Conflict or opportunity?

James Vella Clark is Media and Communications Manager at Corporate Identities and has worked in the sector for the past 24 years. Artificial Intelligence has rapidly permeated nearly every industry,…

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Facebook will restrict ad targeting of under-18s

July 27 (Reuters) - Facebook Inc will stop allowing advertisers to target people under 18 on its platforms based on their interests or their activity on other sites, it said…

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Reinventing business on purpose

by Nathanael Muscat A demarcation lines between industries and offerings become ever more blurred, purpose is fast emerging as a key strategic driver for sustainable growth. Traditionally, high-growth strategies involve…

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Communication now is a Form of Leadership

by James Vella Clark In my last contribution I had made the assertion that the brands who keep communicating will be the ones who will come out stronger when…

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Advertising spending in Italy to shrink at double-digit rate

Total advertising spending in Italy is set to shrink at a double-digit rate this year because of the coronavirus crisis and nationwide lockdown imposed in March, research agency Nielsen said…

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Barilla supports the Italians and Italy with money and an emotional TV spot

For all those who grew up with Italian TV, the tune of the 'Barilla Adverts' is probably part of one's life soundtrack. So are the scenes and the beautiful productions.…

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Generation Alpha will follow Generation Z

Alpha, is what the unofficial namers of generations—marketers, researchers, cultural commentators, and the like—have affixed to Gen Z’s successors, the oldest of whom are on the cusp of turning 10,…

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The ‘business and marketing motives’ behind Ryanair’s Malta Air and its other subsidiaries – Economist

'Ryanair, has long defied conventional wisdom when it comes to branding. Its garish yellow and blue livery–much like its loud-mouthed chief executive, Michael O’Leary–is an assault on the senses. While…

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Numbers dipped in ketchup makes Chilean football club sponsorship with McDonalds more striking and creative

Chilean club O'Higgins F.C have ensured they stand out from the crowd as they debuted a new pink away kit. But the colour of the strip isn't actually the big…

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