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Adidas edging Nike in World Cup sales boost
As the World Cup brand battle heats up, sportswear giant Adidas appears to be getting a bigger boost than rival Nike, early data show. Both companies are investing heavily in…
Nike to become Germany supplier in 2027 after seven decades with Adidas
Nike to become official supplier for German Football Association from 2027.
For Nike, ‘it’s gotta be the shoes’ is a thing of the past
By Katherine Masters and Ananya Mariam Rajesh (Reuters) - Nike has increasingly leaned on its iconic basketball shoes to boost sales, but…
Nike plans to cut about 2% jobs
Feb 15 (Reuters) - Nike said it will cut about 2% of its total workforce, or more than 1,600 jobs, as the…
Nike, Adidas shoe supplier to cut 6,000 jobs as demand falls
Taiwan's Pou Chen Corp, the world's largest maker of branded sports footwear, plans to cut around 6,000 jobs at its Ho Chi…
Demand for Messi, Mbappe soccer gear spikes after World Cup
LONDON (Reuters) - In the wake of Sunday's World Cup final soccer fans around the world have rushed to buy merchandise, with…
Nike, Adidas settle patent fights over shoe technology
Nike Inc and Adidas AG, the world's two leading sneaker brands, have resolved a series of U.S. patent disputes over technology used…
Nike/Louis Vuitton sneakers by Abloh beating auction estimates
NEW YORK (Reuters) - Bids for 200 pairs of Nike/Louis Vuitton "Air Force 1" sneakers designed by Virgil Abloh are running well…
Into the metaverse: Nike creates ‘NIKELAND’ on Roblox
Nike Inc revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, becoming one of the first big…
Vietnam says its Nike manufacturers back to full operations
HANOI, Nov 3 (Reuters) - About 200 contracted factories that make sportswear for Nike Inc across Vietnam have resumed operations after months…