The Metropolitan Police is to launch a line of branded clothing and souvenirs to raise money to pay for more police on the streets.
They hope to imitate the success of New York Police Department – NYPD – which has proved a hugely successful brand in the United States.
However, brand experts say it is likely to be most popular among tourists and foreign buyers, as the Met is not considered popular enough among Londoners to create huge demand.
The police force has signed a contract with branding company The Point. 1888, which created defining looks for clothing store Hobbs, the Tate galleries, the Battersea Dogs Home and trendy food chain Leon.
Sky News
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