I Really Care Fashion Line in response to Melania’s Trump fashion statement

New York Times: This week, Melania Trump rattled the world with a Zara jacket, and it wasn’t even from this season.

She wore the surprising jacket on her way to visit detained immigrant children in Texas, and wore it back to the White House even as the jacket had shocked and awed the nation. Her spokeswoman said the coat — the faux-graffiti text on its back read “I REALLY DON’T CARE, DO U?” — contained no hidden messages.

This seemed unlikely or confusing or inexact to most observers, given that her trip took place in the context of a passionate national storm around the separation of children from their parents at the U.S. border.

The responses now cropping up on social media also don’t contain any hidden messages.

In the meantime The Guardian reports about how US clothing company Wildfang is taking a sartorial swipe at Melania Trump, selling jackets bearing the slogan “I really care, don’t you?” in response to the “I really don’t care” jacket the first lady wore to visit migrant children separated from their parents.

All proceeds from the jackets, selling for $98, will be donated to a Texas-based refugee and immigrant advocacy group, said Emma McIlroy, chief executive of the Wildfang clothing company in Portland, Oregon.