Facebook sues analytics firm over alleged data misuse
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Facebook is suing a South Korean firm, Rankwave, it accuses of unlawfully using data to sell marketing and advertising.
The social network is asking a judge to force Rankwave to allow it to audit the firm’s activities to see if user data was obtained and potentially sold.
The network said the move would “send a message to developers that Facebook is serious about enforcing our policies”.
According to court documents filed in California on Friday, Facebook is accusing Rankwave of using at least 30 different apps to “track and analyse” comments and likes on Facebook pages.
Rankwave also had a consumer app that, after gaining the user’s consent, would track the popularity of that user’s posts. The app would calculate a “social influence score”, Facebook said.
However, the social network said it had information that since 2014, Rankwave had been using data gathered by its apps “for its own business purposes, which include providing consulting services to advertisers and marketing companies”.
A large screen shows an advertisement for Facebook reading ‘Find your Facebook Group’ in Los Angeles, California, USA. After a difficult year and a series of scandal damaging its image, Facebook is trying to rebuilt its reputation throughout major changes and a different approach of social media. Photo: EPA-EFE/ETIENNE LAURENT
In its lawsuit, Facebook accuses Rankwave of ignoring repeated requests to open itself up to an audit and provide evidence relating to data it had allegedly obtained.
Facebook wants a judge to force Rankwave to take those steps, as well as pay an unspecified amount in damages. Facebook said the data company had harmed its “reputation” and “public trust”.
Facebook said it began investigating Rankwave, which has remained active on the network until last month, in June 2018.
