adidas

Adidas plans cheaper versions of popular shoes

Adidas is launching cheaper versions of its three-striped shoes like the white and black suede Samba as it aims to spread the trend, CEO Bjorn Gulden said at the company's…

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Nike to become Germany supplier in 2027 after seven decades with Adidas

The German Football Association (DFB) announced that American sportswear giant Nike would become their official supplier from 2027 onwards, ending a decades-long partnership with German firm Adidas. The DFB said…

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Adidas presents the Official Match Ball for the Men’s 2023/24 UEFA Champions League knock-out stage

Adidas presents the UCL Pro Ball London - the Official Match Ball for the Men’s 2023/24 UEFA Champions League knock-out stage and final. Made to stand out on the biggest…

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Adidas joins sportswear peers in warning of tough 2024

Sales and profit forecasts for 2024 weaker than expected Adidas plans to sell remaining Yeezy shoes at cost Consumer sentiment "not great", CEO says Shares down more than 5% By…

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Adidas CEO says Red Sea disruptions cause delays and higher costs

LONDON, Feb 1 (Reuters) - Shipping disruptions in the Red Sea are negative for gross margins, Adidas CEO Bjorn Gulden said on Thursday in a call with analysts, adding that…

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Adidas arrives on Roblox

Adidas launched the iconic three-stripes brand on Roblox, a global, immersive platform for communication and connection. The experience kicks off with pop-up stores, carrying officially licensed digital clothing and bespoke…

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Adidas Releases Special Edition Predator 30 Boot to celebrate 30 anniversary

Adidas has just revealed the new Predator 30, a special edition pack celebrating three decades of innovation for football’s most legendary boot franchise. Originally launched in 1994, Predator redefined an…

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Adidas unveils the Official Match Ball for UEFA EURO 2024: ‘FUSSBALLLIEBE’

Adidas unveiled the new FUSSBALLLIEBE Official Match Ball for UEFA EURO 2024TM. FUSSBALLLIEBE, meaning ‘love of football’ that will bring Connected Ball Technology to the UEFA European Football ChampionshipTM for…

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Adidas sees Samba shoes driving more interest from retailers

By Helen Reid LONDON, Nov 8 (Reuters) - Adidas struck an optimistic note on Wednesday as it reported a drop in inventory levels, saying retailers are "visibly" more interested in…

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Adidas and Puma eye chances in soccer’s fashion moment

Celebrities, models wear soccer kits as fashion statements Soccer clubs hire creative directors Trend creates opportunity for sportswear brands By Helen Reid LONDON, (Reuters) - Sportswear brands like Adidas and…

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Bugatti and adidas Create Limited Edition Football Boot

Bugatti and adidas have come together to create a stunning, limited edition football boot: the adidas X Crazyfast Bugatti. Produced in a limited run of just 99 pairs, the new…

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Manchester United renews Adidas partnership in $1.1 bln 10-yr deal

July 31 (Reuters) - Manchester United on Monday renewed the soccer club's partnership with official kit supplier Adidas for 10 more years and a minimum cash guarantee of 900 million…

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Adidas to donate Yeezy proceeds to Anti-Defamation League and other NGOs

FRANKFURT (Reuters) - Adidas will start selling some of the shoes from its defunct Yeezy partnership with rapper Kanye West at the end of May, the company said, and plans…

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As sales decline, Adidas faces pressure to find Yeezy fix

Adidas could donate Yeezy shoe proceeds to charity Anti-Defamation League "ready to work with Adidas" Analysts expect Q1 sales to fall 4% By Helen Reid LONDON, May 4 (Reuters) -…

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Adidas wants to ‘double down’ on U.S. market – regional head tells WSJ

FRANKFURT, April 30 (Reuters) - Adidas , which has come under pressure after ending its lucrative Yeezy shoe partnership with Kanye West, is trying to grab a bigger slice of…

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Adidas, burnt by Kanye West split, seeks a new focus

Yeezy split shows risk of celebrity partnerships Adidas was overly reliant on Yeezy brand, analysts say New CEO seeks to refocus on sports By Helen Reid LONDON, (Reuters) - Adidas,…

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Nike, Adidas shoe supplier to cut 6,000 jobs as demand falls

Taiwan's Pou Chen Corp, the world's largest maker of branded sports footwear, plans to cut around 6,000 jobs at its Ho Chi Minh City plant in Vietnam due to weak…

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Adidas forecast for 2023 sales slump spooks investors

BERLIN, Feb 10 (Reuters) - Adidas flagged that it expects a high single-digit decline in sales this year, sending its shares more than 10% lower in premarket trade early on…

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Demand for Messi, Mbappe soccer gear spikes after World Cup

LONDON (Reuters) - In the wake of Sunday's World Cup final soccer fans around the world have rushed to buy merchandise, with demand for Lionel Messi and Kylian Mbappe soccer…

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Adidas cuts 2022 outlook on weaker demand, Russian exit

FRANKFURT (Reuters) - German sporting goods maker Adidas cut its full-year guidance, citing weaker expectations for China, lower demand in major Western markets and one-off expenses related to its exit…

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Adidas CEO to leave next year as China sales take a hit

Adidas AG announced the surprise departure of Chief Executive Officer Kasper Rorsted next year, forcing the search for a new leader as the German sporting goods company reels from years of…

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Nike, Adidas settle patent fights over shoe technology

Nike Inc and Adidas AG, the world's two leading sneaker brands, have resolved a series of U.S. patent disputes over technology used in their athletic shoes, court filings show. Nike…

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Adidas trumps rival Puma to supply Italian soccer kit from 2023

BERLIN (Reuters) - Adidas has struck a sponsorship deal with the Italian national soccer team to kit out the European champions from next year, replacing local rival Puma, the German…

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Adidas suspends partnership with Russian football union

BERLIN, March 1 (Reuters) - German sportswear company Adidas has suspended its partnership with the Russian Football Union (RFS) with immediate effect, a company spokesperson said on Tuesday. The spokesperson did not give…

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Adidas says will grow in China in 2022

BERLIN, Feb 17 (Reuters) - German sportswear company Adidas said on Thursday it would grow in its key market of China in 2022 even after it was hit by renewed pandemic restrictions and…

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Adidas trims 2021 forecast on sourcing disruptions

BERLIN, Nov 10 (Reuters) - German sportswear company Adidas pared full-year sales and profit forecasts on Wednesday, citing sourcing disruptions and a tough market environment in China after third-quarter results…

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Adidas ends Reebok era with $2.5 billion sale to Authentic Brands

Adidas is selling Reebok to Authentic Brands Group(ABG) for up to 2.1 billion euros ($2.5 billion) as the German sporting goods company concentrates on its core brand after a deal…

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Adidas hit by China boycott, Vietnam factory closures

Adidas felt the impact of a Chinese boycott of Western brands on its second-quarter results on Thursday and is also suffering from the closure of factories in major supplier Vietnam…

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Vietnam says Nike supplier halts output at 3 plants due to COVID-19

Changshin Vietnam, a South Korean-owned shoemaker and supplier to Nike, has suspended production at three of its factories near Ho Chi Minh City due to a coronavirus outbreak, the government…

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Reports Adidas shortlists bidders in Reebok unit sale

Adidas has drawn up a shortlist of bidders for its Reebok brand as it seeks to draw a line under an ill-fated investment that never lived up to the German…

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Adidas hikes outlook despite lockdowns, supply chain issues

German sportswear company Adidas raised its 2021 sales outlook on Friday, saying it expects strong demand for new products despite ongoing lockdowns in Europe, supply chain challenges and political tensions.…

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Nike, Adidas join brands feeling Chinese social media heat over Xinjiang

Nike and Adidas came under attack on Chinese social media over past comments the fashion brands have made about labour conditions in Xinjiang, part of a diplomatic row between China…

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New Adidas strategy to push online sales, sustainability

German sportswear company Adidas aims to double its e-commerce sales by 2025 and make its products more sustainable as part of a five-year strategic plan to lift profitability closer to…

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UPDATED: Reports Adidas planning to sell Reebok

Adidas is planning to sell its long-struggling Reebok division, Germany's manager magazin reported on Thursday. The group plans to complete the sale by March 2021, the magazine said, without citing…

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Euro 2020 – The football shirts of the competition that didn’t happen… yet

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Adidas reports a 93% plunge in profits

Adidas reported a 93% plunge in first-quarter profit and sales off 19%, missing forecasts, and warned of a deeper hit to second-quarter revenue as lockdowns forced the German sportswear maker…

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Leading fashion companies to make G7 pledge to help environment

Major fashion companies from around the world said on Friday they had signed a pact which they would present at this week’s G7 summit in Biarritz, France, to help protect…

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EU court rules that Adidas’s three stripes trademark is invalid

The European Union’s second highest court ruled on Wednesday that Adidas’s trademark consisting of three parallel stripes was invalid. The court called it "an ordinary figurative mark." The General Court…

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Adidas sponsored female players will get equal bonuses like males for winning World Cup

Adidas-sponsored players on the team that wins the FIFA Women's World Cup this year will receive the same performance bonus payments as their male counterparts, the sportswear company said on…

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The Red Devils go Pink

Manchester United have launched their new pink away kit for the 2018/19 season. The kit takes inspiration from the Manchester Evening News' famous football Pink publication, and is the first…

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